How do you make packaging beautiful, luxurious, sustainable, and pleasure to behold - when you are one of the most pristine and uncompromising organic beauty companies in the world? For Dr Mariano Spiezia this was a serious challenge! Back in 2001, he started the organic skincare revolution, when he launched the first 100% organic skincare range to be certified by The Soil Association.
Fast forward to mid-2012. Mariano, and the woman who is his Girl Friday, inspiration, and his glamorous, effervescent wife Loredana, knew it was time to change the somewhat medicinal looking packaging and be a little bolder, daring and more alluring, and play on their stylish Italian heritage. After all, Italians are born stylish. It was time for an exciting, sensual new image.
Something to celebrate the exquisite synergy of ingredients which go into each cult Daily Face Oil, Line Softener and Face Cleanser – without, in any way adding to the mountains of waste or using chemical glues or excess packaging, much of it from China.
Both Mariano and Loredana wanted everyone to see and almost smell the fragrance of the beautiful flowers and extraordinary herbs and plants that make Inlight organic skincare so effective on the skin and a sensory delight to use.
After researching packaging companies they came across Curtis – a dynamic British company, which is revolutionizing packaging for the 21st Century.
Loredana Spiezia comments, “We are thrilled to have worked with Curtis, a British company, on our new, environmentally friendly packaging. Packaging is important at Inlight, because we need to protect the precious, delicate, ingredients in our distinctive blue jars – and you wouldn’t wrap a diamond in newspaper, would you? Or in anything that wasn’t earth friendly too?”
She adds, “Curtis exceeded our expectations. They have come up with a beautiful, clever and very sustainable product. Our boxes are constructed from a single piece of card, with all the information written on the inside – a brilliant innovation, which means we no longer need to produce a separate leaflet. The distinctive royal blue boxes carry gorgeous, vibrant illustrations of our precious plants and flowers - all very clever, and the card folds into a box without the need for any synthetic glue.”
The Inlight packs were printed at Curtis’ certified, carbon neutral plant in Wimbledon, using vegetable based inks and water based varnishes. The company recycles all off-cuts and paper waste generated in the packaging process, thus eradicating the need to collect waste and move it around the country.
“…you wouldn’t wrap a diamond in newspaper, would you? Or in anything that wasn’t earth friendly too?”